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OUR PUREST PERMANENT HAIR COLOR EVER WITH ME+ TECHNOLOGY
Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting:
• Pure, balanced color results with natural depth and shine
• ME+, up to 60x less likely to develop a new allergy to hair color*
• Reduce the formation of free radicals for irresistible hair quality***
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift
* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
**. Valid for Koleston Perfect with Pure Balance Technology.
| WKSM60 | 0/00 Clear, 0/11 Ash Intensive, 0/28 Matt Blue, 0/30 Gold, 0/43 Red Gold, 0/44 Red Intensive, 0/65 Violet Mahogany, 0/66 Violet Intensive, 0/88 Blue Intensive, 0/45 Red Mahogany, 0/33 Gold Intensive |
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